• Conducted brand personality and positioning analysis using category research
• Contributed to new “Connect” tab concept for stronger user interaction

• Developed two alternative strategic pathways for differentiation & growth
• Improved clients’ clarity on WHO they serve and HOW to compete in a crowded food market.

• Raised 28M VND through street performances to support flood-affected families
• Built a fully equipped music classroom for children with disabilities

• Organized financial education workshops for 600+ participants
• Produced a 200-student virtual career talk show with guest speakers

Serving remote communities
• Repaired 3 homes and provided essential supplies for 10+ families
• Organized charity soccer tours supporting disadvantaged children in multiple provinces
• Brought food, blankets, and educational materials to mountainous regions